- Limit your typefaces
When we select a typeface or font for headings, subtitles and body text, we use easy to read fonts for simple and effective graphic design. As the eye finds it hard to scan multiple typefaces, we stick to a simple collection of fonts.
- Be clever with colours
Choosing a colour scheme that has 1-3 primary colours and an additional 1-3 secondary colours that contrast and complement each other. Using different tones of the same colour for consistency by adjusting brightness for contrast.
- Clean, crisp, clear
We pump up contrast by adjusting the brightness of the background image which offsets the text colour, making the design clear and easy to read.
- Keep it simple
We always keep it simple, and never forget the basics. We make sure every element has a reason to be in the design and keep the number of fonts, colours, shapes and frames to a minimum.
- Wonderful white space
Creating a fluid design by surrounding words with white space to allow elements space to breathe. The application of space around text boxes, images and other graphic elements makes a design easier to read.
- Think outside the box
Our creative designers think outside the box. We don’t use the typical icons and symbols you see everywhere to represent the topic.
- Brighten up your graphics
We create drama and impact with attention grabbing graphics, ensuring the colours don’t bleed together by choosing hues that contrast against one another.