WE ARE ADOVATION

WE CARE

We are a small but perfectly formed team of very talented people boasting a wealth of experience and knowledge across all media. Being small has many advantages – no complex management structure means shorter lines of communication – you, the client, has a direct line to the people who run the show and you don’t pay for all the people that you never see!

WE CREATE

Our design studio creates for some of the most respected brands in UK and Europe, with clients ranging from market leaders to small charitable groups. Whether you are looking to raise brand awareness, engage with new markets or attract new customers, we can create a compelling cost effective solution.

WE DELIVER

We are extremely passionate about our service, we understand and meet your deadlines. Our pricing structure is transparent and competitive and not charging for attending meetings or travel is just one of the little things that makes us special.

ABOUT US

An award winning creative team, delivering innovative and impactful brand solutions, campaigns, digital media and first class marketing tools for some of the country’s most respected brands across all markets.

We believe in combining practicality with imagination, to produce creative solutions that are tailored to match our client’s needs and resources.

We shape the images of companies, their products and services, to command attention, communicate effectively and maximise results.

Just one of our specialist subjects (no starter for ten!) is the pharmaceutical industry, particularly the therapeutic areas of Haematology and Oncology. We have over 20 years’ combined experience in this field, a deep knowledge of diseases and therapies, along with the ability to provide strategy and design, across all available media in order to meet your requirements whilst ensuring compliance with the EFPIA/ABPI Codes of Practice where applicable.

BLOOD
5%
SWEAT
75%
TEARS (OF JOY)
20%

"We believe in combining practicality with imagination, to produce creative solutions that are tailored to match our client’s needs and resources."

Some Fun Facts

Projects Delivered
Satisfied Clients
Winning Awards
Cups of Coffee

Services

IT’S THE LITTLE THINGS

IT’S THE LITTLE THINGS

Not charging for attending meetings or travel is just one of the things that make us special.

an EXPERIENCED TEAM

an EXPERIENCED TEAM

Adovation directors have over 20 years' experience in both Pharmaceutical and Construction industries.

YOUR REGIONAL AGENCY

YOUR REGIONAL AGENCY

Being based outside London means lower overheads, this means our cost savings are passed on to you.

an AWARD WINNING team

an AWARD WINNING team

Over 10 awards received recently at annual ceremonies including PM Awards and the PMEA.

COMPETITIVE PRICING

COMPETITIVE PRICING

With no complex management structure to pay for, we can keep costs much lower than others.

FULLY ABPI COMPLIANT

FULLY ABPI COMPLIANT

Delivering creative executions within the restrictions of regulatory environments such as the ABPI code.

GRAPHIC DESIGN

Visual communications underpin everything we do. A quick glance at any form of graphic design communicates so much more than just colours, content and literal messages. Creative visual communications will sum up your brand values and ethos, all in a split second. We work with all forms of visual communications, from brand identity to online graphics and offline print materials, to differentiate our clients from their competitors and communicate their brand visually.

BRAND CAMPAIGNS

Your brand strategy is how, where and when you plan on communicating your brand messages. Where you advertise, your distribution channels and what you communicate visually and verbally are all part of your brand strategy. adOvation create campaigns that address all of these issues and take the headache out of building your brand.

A successful campaign starts with brainstorming ideas mixed with innovative and intelligent design – ultimately the concept is born. People relate to copy and concepts. They relate to emotions and feelings. They don’t just want to know what something is or how it works, they want to know how it will make them feel. We believe in the power of conceptual advertising, and when we blend it with creativity, amazing things happen

DIGITAL MEDIA

The world of technology has changed to the point where digital marketing and communications have a place in your business strategy. Your needs maybe iOS or android app development, animation, video filming and editing, personalised email marketing or simply creating an online version of your sales brochure that is available for your prospective customers to download from your website, you’ve got one of those, right?… what? Well fear not, we can get you online and making a name for yourself in no time at all.

Social media is also a great way of communicating with your customers, we can take the headache out of poking, tweeting, trending and blogging with a bespoke campaign, we will manage your pre-approved daily updates, designed to increase your online presence, subscribers and followers.

EVENT MANAGEMENT AND SUPPORT

For over a decade, adOvation have been making corporate events extra special. From small incentive groups and training seminars to large sales conferences, adOvation benefits from having the knowledge and expertise to produce these events in the UK and abroad. We have a flexible and consultative approach and we’ll do as much or as little as you need to support you in this complex and time-consuming area.

Our full service package covers venue sourcing and accommodation booking, logistics, AV presentations, filming and support collateral. Additionally, adOvation offer delegate management and packs, on-line delegate registration, database management, programme planning, speaker liaison and travel logistics – and, of course, our highly experienced team will provide on-site support, leaving you to mingle and enjoy! The account management team will also mastermind the financial burden for you, not only setting a realistic budget but ensuring that your project remains on that budget and keeping you appraised at all times.

As well as the organisation for events, adOvation have been designing exhibition stands for over 20 years. Exhibition stands begin with conceptual design to your brief, production of technical plans and full colour 3D visualisation. The focal point of any stand is the theme and we will work with you to create an eye-catching and interesting design. Only when you are totally happy with that design and concept, our project management team will liaise with you on the detail, while production starts on the stand. Don’t worry, we’re with you right to the end and one of our team will be on site until you’re totally satisfied.

MARKETING TOOLS

Are you a market leader, challenger, follower or nicher? adOvation understand that targeting a diverse market can be a tricky business. We can advise you on an effective strategy in approaching any market or audience, our methods are not only comforting but most importantly, effective too! We promise to guide and work with you through the process and be sure to turn each frown upside down!

To ensure interest and long-term brand success it’s important to lay a solid foundation – there should be no short cuts in marketing. Whether writing brand plans or simply devising compelling marketing materials, you will find that our blend of stunning design, logic and a little magic sprinkle will result in engaging and impactful campaigns, being mindful of optimizing your marketing budget. We also carry out extensive research on the brand and the brief to come up with a single-minded proposition.

The creative process is all about bringing ideas to life. Once our team is given a brief, they bring their ideas together with light bulb moments and inspirations from a number of valued talents that work together on clients’ briefs.

PACKAGING DESIGN

Innovative packaging is as important as clear and comprehensive design, ‘standing out’ and setting trends is at the forefront or everything we do. adOvation’s artwork studio has a highly experienced team of staff who have both technical and creative solutions to support new product launches or brand redesigns.

adOvation’s expertise in creating OTC or prescription only medicinal packaging goes back years, our designers ensure that the information considered critical for the safe and effective use of a medicine is easily accessible by the consumer or healthcare professional selecting the product.

Testimonials

"I thank you for your flexibility."

Our Team

Our dynamic team combines over 20 years’ experience in creating, writing and delivering strong brand solutions, campaigns, e-media and e-detailing with first class account management.

… and we are very nice people!

Matt Williams

Matt Williams

Creative Director

Having held successful senior creative positions in other award winning agencies the next step was to offer a more personal and caring service to clients. Adovation was formed to fill the void that other larger agencies lacked. I am very proud of what Barbara and I have created and our testimonials speak volumes and endorse our vision of what an agency should offer.

Barbara Selby

Barbara Selby

Production & Account Director

As joint owner of this small but perfectly formed agency - my role is diverse, encompassing client liaison, account direction, project management, print production and administration. I have over 15 years' experience in the field of oncology and haematology also very knowledgeable in the construction industry!

Jo Durrant

Jo Durrant

Account Manager

Jo is an experienced account manager with a strong pharmaceutical agency background. A keen eye, effective project co-ordination abilities and an unsurpassed knowledge of Zinc Maps make her an invaluable asset to the team.

Tom Elliot

Tom Elliot

Junior Designer

Tom is an absolute wizard with photoshop and nice with it! Tom likes his football and is an avid follower of Spurs. A keen Star Wars® fan; he always uses "The Force"!

DB

DB

Senior Creative

Dan is an extremely talented designer with an superb understanding of how design can enhance communications. His eye for detail is second to none and produces creative concepts that push boundaries. An inspiring member of the team who loves bouncing ideas around... look out there's another one!

Tracey Moran-Smith

Tracey Moran-Smith

Graphic Designer

Tracey is a visually aware, aesthetically intuitive designer. Experienced in design for web/digital media, print, packaging and signage.

Tracy White

Tracy White

Administration Executive

With a wealth of experience across many of the disciplines needed within a busy creative and eventing agency, Tracy is a valuable team member beavering away in the background and making things just happen!

Janet Marshman

Janet Marshman

Financial Controller

Janet holds a very flexible position, covering many areas far beyond juggling all the numbers, financial reporting and always keeping us on the right side of HMRC! Janet has been a member of the team for the last 7 years and we just couldn’t function without her.

Lyndsey Wood

Lyndsey Wood

Medical Writer

Lyndsey has all the attributes you could want in a medical writer: smart, organised, reliable, proactive and a team player with an extensive knowledge of the therapeutic areas in which we work. She is strong on the design and layout side too, so Lyndsey's approach is always practical - she starts with the end product in mind and considers key deadlines throughout each project.

Dave Laffling

Dave Laffling

Sales Manager

Dave has worked within the Promotional Merchandise industry for 30 years but also has strong links within the Healthcare industry.

our clients

"So, if you're looking for a creative agency to help get you where you want to be, talk to the team who already know the way."

TWEETS

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  • Exeter House, City Fields Way, Tangmere, West Sussex PO20 2FU
  • 0845 299 8537

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NET Cancer Awareness Day 2017

NET Cancer Day

November 10th is World NET Awareness Day

Neuroendocrine tumours (NETs) is the umbrella term for a group of unusual, often slow growing cancers, which develop from cells in the diffuse endocrine systems.

They are found most commonly in the lung or gastrointestinal system, but they can arise in other parts of the body, such as the pancreas, ovary and testes, among other sites.

7873 people have already pledged their support

Add your voice to those calling for better awareness of neuroendocrine cancers around the world.

Pledge your support and help us to put neuroendocrine cancers on the map.

  • Because we constantly need to raise awareness of NET cancers among decision makers, health professionals and the general public. Information is key to improving quality of life and prognosis for NET cancer patients; raising awareness is therefore one of our primary goals
  • Because acting simultaneously in many places and in many countries can ensure the voice of NET cancer patients is heard by more people
  • Because early detection of NET cancers is a public health priority
  • Because a day focused on NET cancers can bring hope and information to people living with NET cancers, their caregivers and families
  • Because we want equity in access to care and treatment for NET cancer patients around the world
  • Because we need an action that can bring all stakeholders of the NET cancer community together with the same goal
  • Because we need more funds for research and care, and more research and efforts directed towards NET cancers
  • Because we need to keep fighting for NET cancer patients
  • Because we need to coordinate policy actions at national and international levels

Visit us on  http://netcancerday.org

Sun Awareness Week – stay safe in the sun

Prevent sun burn and skin damage this summer with this need-to-know guide

Get sun savvy and learn more about staying protected from the sun’s damaging rays with this expert advice from LloydsPharmacy Pharmacist, Anshu Bhimbat.

How much sun cream should I apply?

If you don’t use enough sun lotion you can be at risk of burning, but equally, applying the sunscreen to the same area twice won’t double the protection. Make sure you use an amount equivalent to the size of a golf ball (or six teaspoons) to cover your entire body. A 200ml bottle has enough for around six adult applications so try and use accordingly.

Which sun protection is right for me?

With so many products on the shelf, picking the right one can feel a bit overwhelming. We all know about the potential damage that can be caused by not protecting your skin adequately, but different skin types have different needs. LloydsPharmacy is here to help you pick the right sun protection for your needs.

  • Very pale skin, freckles, blue eyes and blonde or red hair – requires SPF 50+
  • Fair skin, blonde or red hair and blue, green or hazel eyes – requires SPF 50 or SPF 30
  • Fair to medium skin and skin that tans quite well but sometimes burns – SPF 30
  • Olive or Mediterranean skin, brown or dark brown hair and brown eyes – SPF 30 or minimum SPF 15
  • Naturally brown skin, brown or dark hair and brown eyes – SPF 15
  • Very dark skin, black hair, dark brown eyes – SPF 15

How should I protect my child from sunburn?

Children’s skin is more delicate and sensitive to UV damage, so try to prevent sunburn. To protect your child’s skin, we recommend using an SPF 50 or more, and never below SPF 30. If your little one is in and out of the pool, make sure to reapply after each towel dry, while many sun lotions are water resistant they are not friction resistant and can rub off when drying.

Why doesn’t lying under a sun umbrella protect your skin?

Although being under a sun umbrella is better for your skin than being directly in the sun, it won’t completely protect you from damaging UV rays. Whilst spending time in the shade will keep you out of reach of UV-A rays, UV-B rays can reach the skin indirectly so you may still be at risk. To avoid UBV-B rays, you need to find a shaded area where you are unable to see the sky so none of these harmful rays can penetrate, or opt for sun care with UV-B protection.

Anshu’s top tips for safe sun protection:

  • If you have a history of sun damage or skin cancer, always wear the highest sun protection factor and seek shade where possible.
  • Apply half an hour before going outside, and again shortly after to ensure the sunscreen is fully absorbed.
  • Use an amount equivalent to the size of a golf ball or 6 teaspoons to cover your entire body.
  • Reapply sun cream a minimum of every two hours.
  • Dehydrated skin is more prone to sun damage, so drink plenty of water.
  • Water-resistant sunscreens are not friction-resistant, so reapply after towel drying or sweating.

10 new myths that we hear a lot

But one fact to remember is to not let sunburn catch you out, because too much UV from the sun (or sunbeds) causes most cases of skin cancer. This might feel like old news, but rates of melanoma (the most serious type of skin cancer) are still increasing.

By dodging these myths, we can all do our best to protect ourselves when the sun is strong.

Myth 1: ‘The sun is strongest when it’s hottest’

The heat of the sun doesn’t come from its skin-damaging UV rays. The UV rays are always strongest when the sun is highest in the sky, which in the UK summer is between 11am and 3pm (it can be different abroad). But the temperature varies more and tends to be highest slightly later. So if you want to get out and enjoy the nice weather later in the day when it’s still warm, the risk of burning won’t be as high.

Myth 2: ‘You can only burn in the middle of summer’

The sun can be strong enough to burn in the UK from the start of April to the end of September, even if it doesn’t feel that warm, or it’s a cloudy day. The UV Index can tell you how strong the sun is where you are today, you can find it on weather forecasts and the met office website. If the UV index is 3 or above think about protecting your skin. And take extra care if you get sunburnt easily or have a lighter skin tone.

Myth 3: ‘Sun damage always looks red and peely’

Not necessarily. If your skin’s gone red or pink in the sun, that’s sunburn, and it’s dangerous due to the damage the UV rays cause to DNA inside cells. If your skin goes pink but then a tan develops that still counts as having burnt.

But you can’t always see the damage. For people with naturally darker skin it might just feel irritated, tender or itchy rather than your skin changing colour.

Myth 4: ‘The odd sunburn doesn’t make much difference’

Getting sunburnt doesn’t mean you will definitely develop skin cancer. But sunburn just once every 2 years can triple the risk of melanoma. So if you have had sunburn in the past, it’s a good idea to think about what more you can do to protect your skin next time.

Myth 5: ‘Higher SPF sunscreens are lots better than lower SPF ones’

No sunscreen is 100% effective and as SPF increases, sunscreens provide less and less extra protection. SPF15 should be high enough wherever you are in the world, if it’s used properly. Higher SPFs don’t add much in terms of protection and might encourage you to spend longer in the sun inadvertently leading to more damage. Sunscreens with SPF lower than 15 aren’t recommended, and also make sure sunscreen has 4 stars or more, for UVA protection.

Myth 6: ‘A ‘base tan’ will protect me on holiday’

Some people think a pre-holiday tan or sunbed tans will protect them from burning, but a tan offers very little protection against the sun. Some studies have found that tans only offer protection equivalent to using factor 3 sunscreen. And tans from sunbeds could be as low as SPF 1.

Myth 7: ‘Putting sunscreen on once is enough’

It’s not. Even if it says once-a-day on the label, all sunscreens should be re-applied regularly. Some products rub, wash or sweat off more easily than others. But it’s also really easy to miss bits of your body so don’t be shy with it, put plenty on. The best way to use sunscreen is to think of it as the last line of defence for the parts of your body you can’t cover up with clothes.

Myth 8: ‘Sunbeds are a safer way to tan’

This myth is a persistent one. But the evidence is clear, sunbeds cause skin cancer and there’s no such thing as a safe tan. A tan is a sign that your body is trying to repair the damage caused by UV rays. That’s why we want to see more people embracing their natural skin colour through our Own Your Tone campaign.

Myth 9: ‘Sunscreen lasts forever’

We’ve probably all turned to that old bottle of sunscreen at the back of the cupboard that’s been there for an unknown number of years. But most sunscreens expire. Look out for a small open jar icon on the bottle with the number of months the product can be used after opening. And like most cosmetics, sunscreens should be stored in a cool place and not in direct sunlight.

Fear not though. You don’t need to worry about the cost of replacing expensive sunscreens. When it comes to protection, price doesn’t matter it’s the SPF and star rating that does.

Myth 10: ‘You can’t get sun damage through glass’

Indoors you’re mostly protected from sunburn, but some UV rays can get through glass. So if you spend lots of time driving or sitting in a conservatory when the sun is strong, then long-term you might be at risk of damage from UVA rays. If you’re stuck by the window, protect your skin with clothes and sunscreen with 4 or more stars.

Family Safety Week, 2nd – 5th May 2017

Safety

Accidents are the biggest threat to you and your family for most of your life

In fact, more than 14,000 people die as a result of accidents across the UK each year, while thousands more are maimed and millions are injured. Businesses are ruined. Families are devastated. Children grow up without parents, parents without children.

Yet despite the scale and severity of the problem, accidents are still too often discussed with a shrug of the shoulders. There is a pervasive belief amongst some people that accidents are somehow inevitable. That they can’t be stopped.

Imagine if we took the same attitude towards child abuse. Or cancer.

For almost 100 years, RoSPA has been quietly working behind the scenes to change both legislation and attitudes surrounding accidents. From the compulsory wearing of seatbelts and the campaign to stop drink driving, to the Cycling Proficiency Test and to the more recent ban on handheld mobile phones behind the wheel, RoSPA has been instrumental in shaping our society for the better, preventing millions of deaths and serious injuries along the way.

Accidents are the biggest killer of children and young people.

Every week at least one child under five is killed because of an accident, with disadvantaged children most at risk.

Yet it doesn’t have to be like this.

Family Safety Week 2017 focuses on protecting some of the most vulnerable members of our community — babies, toddlers and children under five.

Whether you’re a parent or carer, a grandparent, a health visitor, a nursery nurse, or a company director, we’ve got stacks of facts, tips, advice and resources to help you keep under-fives safe at home and on the move. Click on the links below to get involved.

Together, we can help save little lives.

Keeping Kids Safe

Odd bumps or scrapes are part of growing up. They are how we learn about the world around us. As parents we accept this: but we won’t accept the tragic consequences of life-changing accidents…

Sadly, accidents involving children continue to devastate lives with those under-5 particularly at risk. On average, half of under-5s attend A&E every year following an accident that didn’t need to happen.

By getting down to our kids’ level and seeing the world through their eyes, we can spot dangers, and help to keep them safe.

National Gardening Week – Can gardening be good for you?

Gardening

National Gardening Week was launched six years ago by the RHS and aims to become the country’s biggest celebration of gardening. Thousands of people, gardens, charities, retailers, culture and heritage organisations and groups have got involved over the years and you can too.

In 2017 at the RHS, National Gardening Week is all about helping new gardeners to get growing plants. Four RHS Gardens will be running activities and events which will inspire and help new gardeners, including creative ideas, tips and suggestions for plants to grow indoors and outdoors.

Here are some suggestions if you’d like to get involved in 2017.

Join the celebrations
Events and activities are being run up and down the country. From beginners’ workshops to guided walks, face painting to garden parties, there’s something for everyone and everyone is invited. Find out what’s on.

Get involved
Would you like to throw a garden party, love your neighbourhood park or think your local street could do with a tidy up? Well if so, you can get involved in National Gardening Week by running your own event and registering it online. No matter how big or small your idea, get involved.

Do something fun
There are plenty of things you can do yourself or with your family to get into the spirit of National Gardening Week, from growing tomatoes on your windowsill to sprucing up your driveway.

Gardening is good for you

A spot of gardening not only gives you a good physical workout but reduces pain and anxiety, too.

A Sunday afternoon of pottering round the garden – a bit of weeding here, mulching a bed there – doesn’t exactly seem like an arduous workout. Yet a 2006 study by Pennsylvania’s University of Scranton suggests otherwise. The team found that prolonged light exercise, such as gardening, can burn more calories than a gym session, despite feeling much easier to do.

How does this work? The key is the duration of the session. Gardening tends to be much lower intensity, but last twice or even three times as long as a trip to the gym, meaning the cumulative effect of this more modest rate of calorie-burning starts to add up.